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Newsjacking

Newsjacking
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Newsjacking
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  • Stock: In Stock
  • Author: Grant Hunter, Jon Burkhart
  • ISBN: 978-0500516720
Thames & Hudson Thames & Hudson
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Newsjacking

As the media landscape becomes fragmented, the traditional advertising creative department is changing, and agencies are finding new ways to articulate clear, relevant, innovative, and memorable advertising.

They are newsjacking―using topicality, social media, and viral techniques to create fresh and effective advertising.

From the creators of the advertising website

Urgent Genius, this book presents the best of today’s branding work that uses newsjacking.

Over one hundred case studies from advertising agencies around the world are presented, with descriptions of which techniques were chosen and why, how the techniques have been deployed, and how the work has been effective.

Creative work for global brands including

Nestlé, Puma, Samsung, FIAT, Johnnie Walker, Adidas, and Heineken is featured.

These examples show how viral and guerrilla communications have gone beyond amateurs uploading YouTube videos and are now embraced by agencies working for clients with multi-million-dollar budgets.

Newsjacking
DESIGN BOOKS
Format Hardcover
No. of Pages 216
Item Weight 2.9 pounds
Dimenstion 8.8 x 1.1 x 11.3 inches

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