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My Life in Advertising

My Life in Advertising
My Life in Advertising
My Life in Advertising
My Life in Advertising
-47 %
My Life in Advertising
My Life in Advertising
My Life in Advertising
My Life in Advertising
My Life in Advertising
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  • Stock: In Stock
  • Author: Claude C. Hopkins
  • ISBN: 978-8194755197
Border Books Border Books
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My Life in Advertising

THIS book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to sane them some of the midnight groping which I did. 

One night in Los Angcics I told this story to Ben Hampton, writer, publisher, and advertising man.

He listened for hours without interruption, because he saw in this career so much of value to beginners. He never rested until he had my promise to set down the story for publication. 

He was right. Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I have tried to do. 

When this autobiography was announced as a serial many letters of protest came to me.

Some of them came from the heads of big businesses which I had served. Behind them appeared the fear that I would claim excessive credit to the hurt of others’ pride. I rewrote some of the chapters to eliminate every possible cause for such apprehensions. 

No; my only claim for credit is that I have probably worked twice as long as anybody else in this field.

I have lived for many years in a vortex of advertising. Naturally I learned more from experience than those who had a lesser chance. Now I want that experience, so far as possible, to help others avoid the same difficult climb.

I set down these findings solely for the purpose of aiding others to start far up the heights I scaled.

There is nothing to be gained for myself save that satisfaction. Had some one set down a record like this when I began I would have blessed him for it. Then, with the efforts I here describe, I might have attained some peaks in advertising beyond any of us now. May I live to sec others do that. 

My Life in Advertising
DESIGN BOOKS
Format Paperback
No. of Pages 216
Dimenstion 5 x 8 in

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