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Teaching Type to Talk

Teaching Type to Talk
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Teaching Type to Talk
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  • Author: Alan Peckolick
  • ISBN: 978-1938461064
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Teaching Type to Talk

Accompanying the revolutionary spirit taking hold of American culture in the mid-1960s and 1970s, American graphic designer Alan Peckolick heralded a movement in graphic design, known as expressive typography.

Along with his mentor and icon Herb Lubalin, Peckolick called for a new caliber of design:

Dreaming up and hand-drawing letterforms that had never existed before, with type, which once exclusively played a supporting role to the graphic image, now taking center stage.

Calling for conceptual typography over a standardized format, Peckolick gave letterforms a presence on the page - and also an attitude: His designs will talk back, and always speak up.

Teaching Type to Talk is the first-ever compendium to span the typographer’s career.

eckolick’s work is equal parts witty, shrewd, and impeccable, and is accompanied by original anecdotes as insightful and tongue-in-cheek as his designs.

Teaching Type to Talk

DESIGN BOOKS
Format Hardcover
No. of Pages 168
Item Weight 2.91 pounds
Dimenstion 9.54 x 0.87 x 12.29 inches

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